www.innovationsmedical.com Breast reductions are not just for women anymore. Many men are now undergoing a simple procedure to help remove unwanted fat in the breast area. We know them as "Moobs", but the medical name for the condition is gynecomastia. Even with strict diet and exercise, some moobs do not go away. Innovations Medical and Dr. Bill Johnson can help remove moobs with an in office, 1 hour, procedure called Smartlipo. Dr. Johnson combines Vibro Lipo (Tickle Liposuction) with Smartlipo. The combination allows for removal of the fat, and skin tightening. The procedure is completely done while you are awake!